Find Your Tribe

Find Your Tribe is a great way of finidng out which social group you may belong to. We decided that we wanted to have a specififc idea of what our audience type would be and this questioanire allowec us to find that out. Below are some of the relevant questions that we were asked about our target audience which we answered using results from our survey and other general knowledge about our audience type.

We aim for our trailer to be aimed towards the female gender and also that are between the ages of 15-18, which are at college and live in a modern part of the UK.

We didn't have a specfific preferance to what msuic our audience would listen to so we put radio as that is mostly a mixture of genres.

Our target audience would watch TV, go to the cinema and go online in their spare time. We selected these as in our questionaire when asked how do they view their movies the most popular was, cinema, tv and online.

We selected online streaming websites as top used as when researched that how our target audience would watch most of their programmes/movies.

As one of our products is a movie magazine we selcted this magazine as magazines read to show us what our true audience would be.

Our final result which we recieved was 'Clubber'. Described on the website as 'You are a Clubber! You live for the weekend when you can get on with the real living – going out for 48 hours and dancing the night away. You’re only young once, right? You will go miles to find that elusive perfect rave – if it’s a field in a middle of nowhere, miles from home, or your spiritual home: Ibiza. For you, Space really is the place.'

This shows us that our target audience are the type of people who go out, socialise and are active in the media, this is vital information which will help us mould our trailer to our target audience.